Social media needs to come with new management thinking?

Nice piece from Francois Gossieaux on the need for new management approaches for using web 2.0; links in with the tough subject of how to use social media for internal organisational change:

Social media allowed the social to scale beyond anything that we’ve ever seen before. To succeed in leveraging social media and the inevitable invasion of the social in everything we do, we need some new management thinking…

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