Member organisations and online communities

Different types of online communities require different approaches.  We hear a lot about consumer-driven communities with large numbers of members, or business to business communities for select professionals, but less of the needs of member organisation’s online communities. Understanding the needs of your audience, whether through intensive market research, creating personas of your typical audience types and their needs, or benchmarking what your competitors are offering, all has a part to play. What that doesn’t always give you though is a wider perspective on the specific needs of your member organisation…

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