The Pinterest approach to community management

Having just signed up to the fast growing super-popular Pinterest it was interesting to see my initial email from the team included a neat summary of their community guidelines, what they call their ‘etiquette’. It takes a lot of hard work to boil it down to a list of 3 simple bullet points, but it obviously works. When community guidelines are so important to help manage a community, and create a creative culture online the value of getting them right shouldn’t be under-estimated. What are the top 3 guidelines for your community?

You’re in!

I’m excited to invite you to join Pinterest, a social catalog. I can’t wait to have you join our little community.

To create your Pinterest account, click the link below and push the blue “FB Connect” button. You can also join with Twitter.

Pinterest Etiquette: Try to…

  • Be Nice!
  • Be Creative. The best pinboards mix products, art, recipes and images from all across the web. Try not to pin everything from a single source.
  • Give Credit. If you blog about an item you found on Pinterest, it’s nice to credit your fellow pinners by linking back to the original pin.

If you have any questions, we’d love to hear from you. Email us at or follow us on twitter @pinterest. We also have an iPhone app.

Happy pinning!

– Ben & the Pinterest Team


One thought on “The Pinterest approach to community management

  1. Hi Stuart,

    YOU are the newest member of Pinterest, a community to share collections of things you love. We’re excited to have you as a member and can’t wait to see what you pin.

    A few tips to get the most out of Pinterest:

    – Install the bookmarklet. It lets you add a pin from any website with just one click.

    – Follow a few more pinboards. After all, Pinterest is as much about discovering new things as it is about sharing.

    – Pin carefully! As one of the first members of Pinterest, your pins will help set the tone for the whole community. Use big images, write thoughtful descriptions, and pin things you really love. Also, no nudity 🙂

    Thanks for joining and happy pinning!

    – Ben and the Pinterest Team

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