Social marketing of The Great Gatsby and Gravity in the UK

I completed these two presentations recently as part of bidding for a contract with a major film studio. Throughout I’ve deliberately used the social ROI insights learned at Sony EU to show how to better make social activity contribute to maximising ticket sales. I have therefore chosen to highlight in both slides, the importance of raising ‘intent to view’ and to reduce purchase neutrality post-opening. This is based on insights from US-based Crimson Hexagon, who I got in contact with after I seeing their presentation from Wayne St. Amand, VP of Global Marketing at Internet World 2013. After his presentation I asked him a question, for an example where their product had made a difference. I was happy to apply the Crimson Hexagon insights to analysing the performance of The Great Gatsby.

On a tactical note please note the use of font ‘Futura’ in the Gravity slides, as it’s the font used in the poster for the film, and similar film promotional material. You can download a free version of Futura called ‘Futura Extended’ here if you’re interested. Also note that unknown to me Pinterest has now added functionality to pin from movie sites like Rotten Tomatoes. And Facebook has added timeline functionality recently too, to add your movie preferences. I also like the fact that you can now get 6 second video app Vine for Android, which backs up my favourite creative around encouraging short instant film reviews in the cinema lobby, which ties in with the fact that most social activity (72% by all accounts says Katie Leimkuehler) comes after watching a film.

(If you wish to view my invitation to create a MVP mobile app on peopleperhour please see the details here.)

2 thoughts on “Social marketing of The Great Gatsby and Gravity in the UK

  1. Hi Stuart,

    Thought I’d post on your blog as well as PPH re: project.

    How minimum is your minimum viable product?

    There’s a bit of speccing out of the project brief that I would like to make

    For example – constraints on the video clip duration. Proposed backend for clip storage. What’s reason why cinemagoers would want to leave review. Prizes, etc?

    Can really see potential in idea, especially if linked into social media. Have a couple ideas that could be really cool too

  2. Pingback: MacGuffin MVP testing proposal | @stuartgh (#thinslicing)

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