Question on marketing / growth strategy for my sports app (http://www.850sportsapp.com). I’m about to take on investment so let’s say I had £30k to spend on growth but have a target of 30k installs, what would you do? Would you optimise CPC ads to try and get a £1 CPA (installs) or would you go for something less measureable, more risky but with the potential to hit that number with that money? If so which channels would you try?
When it’s 10 to nine and you just want to know what happened in the sports before you get into the office, 8:50 will give you a summary of everything you need written by sports journalists within a simple, beautiful app.