The rise of fun-themed meme coins has been a surprise not only in terms of the growth of their collective market value, but also their utility. The leading meme coin DogeCoin was originally launched as a joke by its co-founders in 2013 had reached a market cap of over $65 billion in May. Maybe the clue to its later success is in its origination, as a fork of Lucky Coin, itself a fork of Litecoin, which was a fork of Bitcoin! While it’s original creators never intended it to become so popular, or to rise in value to such stratospheric levels, it’s clearly ‘taken on a life of its own’ to coin a phrase. Now there’s a new twist in the Dogecoin’s tale, with the backing of celebrities like Tesla’s Elon Musk and Shark Tank’s Mark Cuban, it’s now being used for payment. So how seriously should we take this latest chapter in the development of meme coins, as a form of payment?
While it’s tempting to see the use of Dogecoin for payment as one more inexplicable jump in its unlikely evolution, its brief history shows what’s a consistent driving force behind this – its community. Just two weeks after its launch in 2013 the Reddit forum r/Dogecoin had over 19k members. It’s this community which drove the first real use of the coin, when in 2014 it quickly raised $30,000 to send the Jamaican bobsled team to the Winter Olympics, in a real life version of the comedy sports movie ‘Cool Runnings’. And without a PR agency to spread the news the story was picked up by media outlets, broadcasting the meme coin to the world. Dogecoin’s fun meme-driven community backing and simplicity to use are key to its popular success. Maybe it found a market by accident rather than design, but that also underlines the power of memes to spread ideas and grow products.
It’s perhaps not surprising that Shark Tank star and billionaire owner of the NBA team Dallas Mavericks, Mark Cuban, told US-broadcaster CNBC recently that not only is Dogecoin “a medium that can be used for the acquisition of goods and services,” but that also “the community for doge is the strongest when it comes to using it as a medium of exchange”. This was in turn endorsed by Elon Musk, who tweeted: “I’ve been saying this for a while.” So how did Musk, with his Tesla and SpaceX commitments, get so involved with Doge? Apparently his first contact was in 2018 when Musk asked Doge co-founder, Jackson Palmer, to help him with Twitter scam bots. The next year in 2019, he tweeted that, “Dogecoin might be my fav cryptocurrency. It’s pretty cool.” His follow-up tweets in 2020 only served to inflate the prices of Doge, including in January 2021 when Musk helped send Dogecoin prices up 800%.
So how is Musk ‘putting his money where his mouth is’ and going from meme to payment promoter? The answer lies in his SpaceX business. In the first quarter of 2022 SpaceX will accept Dogecoin as full payment for a payload on the officially titled ‘DOGE-1 mission to the Moon’. DOGE-1 will fly a 40-kilogram cube satellite as a payload on a Falcon 9 rocket, with a hi-tech payload. SpaceX also confirmed that the DOGE-1 mission would adopt Dogecoin to set the standard for “interplanetary commerce”. Musk sees the meme coin as having a future in payments that’s not simply confined to planet Earth!
Latecomer to the meme coin payment party, entrepreneur, and star of Shark Tank Mark Cuban, is altogether more down to earth with his meme coin payment proposals. Cuban’s basketball team, the Dallas Mavericks, is rolling out the coin for payment with the help of BitPay, which is providing it as a payment option for its merchants and consumers. The blockchain payments company confirmed that, “Mavs Fans for Life (MFFLs) can now use Dogecoin to buy tickets and merchandise online, making Mavs merchandise more accessible to MFFLs everywhere, a decentralized, peer-to-peer digital currency, Dogecoin enables customers to easily send money online with very low transaction fees and fast transaction times.” Commenting on the Doge-related deal Cuban admitted they provided Dogecoin “because we can!”. He added that for fans who wanted to know more, “we strongly encourage you to talk to your teenagers who are on tik tok and ask them about it”.
So, what makes the meme token so attractive for payments, beyond its popularity? BitPay said Dogecoin’s large supply and low price facilitated ‘efficient micro-tipping content’. “It has an advantage Bitcoin or Ethereum doesn’t necessarily have at this time: Dogecoin has low fees. And when you combine a strong community with low fees, that’s a great recipe. I expect it to continue to grow, and that utility will get greater,” said a BitPay spokesperson. The well-known crypto exchange Coinbase that it’s e-commerce platform ‘Coinbase Commerce’ has begun accepting Dogecoin for payments, allowing its merchants to start accepting the meme token.
Talking of e-commerce, it maybe a little ambitious to believe the giant online retailer Amazon will take up Dogecoin for payment purposes, but that hasn’t stopped a petition titled ‘Doge4Amazon’ from picking up strong support in 2021. Started three years ago with 20k supporters, in a sign if then times in the last 6 months its jumped from 75k, to 100k, and now to close to 250K signatures. The petition reads: “Amazon.com, being a leader in innovation, should accept Dogecoin as a form of payment. Dogecoin is fast, cheap, and stable. It is stable in value, has the lowest transaction fee of other major coins, has a huge supply of coins and has a very large, active community with on-going development.”
At the other end of the e-commerce scale from Amazon, it’s reported that SamandZoey.com, a company that produces custom textile designs said they are accepting Dogecoin. “Accepting cryptocurrency, including Dogecoin, seemed like a natural next step for us—we have a history of listening to what our customers want. I’m surprised other eCommerce stores aren’t doing the same,” a spokesman said. Dogecoin may dominate the meme coin landscape but that’s also starting to change, as the demand continues to grow. In July it was reported that Baby Doge, in a bid to follow in Dogecoin’s footsteps, is also moving into e-commerce as a payment option. It’s teamed up with Coin Payments, allowing the meme coin to be used with over 5 million e-commerce businesses worldwide.
For aficionados of meme coins, Dogecoin isn’t the only popular crypto coin that was created in 2013, with a fun animal identity and with strong community backing. MONA was launched in 2013 as part of the MonaCoin Project and is based on the meme of a cat-like figure. It was designed by an anonymous developer who goes by Mr.Watanabe, who like Bitcoin’s anonymous Satoshi Nakamoto has never been officially identified. The meme token, which in March had a market value of around $134 million, is mainly used in Japan which may explain why it’s not more widely known. Its key practical use is as a currency in several stores (both online and on the high street), and according to Investopedia the currency can also be used through Monappy, “an online platform where MonaCoin holders can exchange coins for digital assets, such as coupons, electronics, and other items”. While its success for use in payments was helped by Japan’s Financial Services Agency approval in 2017, the cat-like currency is still dwarfed by Dogecoin in terms of popularity.
Clearly, despite their fun-filled origins meme coins are here to stay and rising in global popularity. Led by Dogecoin, especially in the US, and with celebrity backing from Musk and Cuban, it’s not difficult to see the advantages of its payment-friendly features in terms of low fees and infinite supply. If a major retailer like Amazon jumps on the meme coin bandwagon, it will become a major payment option for consumers. Indeed, you can already see innovation within the mobile meme-coin-led consumer space with DogeCola, a token designed to keep the price stable and avoid Whale speculation, while also offering its own soft drink cola later this year.
It’s also not hard to see meme coins use in related sectors such as music and gaming, as a cross-proprietary platform currency to enable the vision of the ‘multiverse’. In a recent report UK-based blockchain VC Outlier Ventures sees the need to have a crypto decentralized core, with its own payment system as key: “The defining characteristic of a true Metaverse is that it needs its own economy and currencies native to it, where value can be earnt, spent, lent, borrowed or invested interchangeably in both a physical or virtual sense and most importantly without the need for a government.”
Whether it will be used seriously for business-to-business payments, apart from one-offs like SpaceX’s use for promotional purposes, remains to be seen. After all, stablecoins such as Tether (USDT) and USD Coin (USDC) are also a viable commercial option for digital payments that are fast and low cost and have been expanding rapidly in 2021. But one thing’s for sure about the meme coins, the sky’s the limit when it comes to future payment options for consumers keen to be able to use their favorite cryptocurrency.