Online Community Expert Interview: Ron Casalotti, BusinessWeek

Q: What are the 3 key lessons you have learned from the process of “activating” the BusinessWeek community via Business Exchange

1. You cannot “manage” community, you need to participate in the conversation and engage your community members on a personal level
2. You need to engage your users wherever they may be socializing on the Web – not just on your site – and so we are active on Twitter (@bwbx) as well as LinkedIn (more on that below)
3. That business oriented users of our site act just like others social media participants do, with clear Key Influencers, Active and Passive users

Full piece here.