The Conservatives go viral

The invitation from David Cameron backing up today’s manifesto launch to “join the government of Britain” has a link to an email form where you can include up to 10 people, including friends and family. It’s an example of a viral campaign.

Next month, you’ll get to choose a new government. But don’t just choose it, be a part of it. I mean it. We’ve got big problems in this country and the truth is politicians can’t do everything on their own. We need your energy, your ideas, your passion to get this country moving.

That’s why this email is an invitation to you to join the government of Britain. It might not be embossed on a thick white card, but it’s still heartfelt. If we win this election, we’re going to give you more control over your life, more power to make a difference to your neighbourhood, more opportunities to change our country for the better.

WATCH: An invitation to join the government of Britain

Watch this video to find out how you can help build the Big Society

Just imagine: a country working together to dig ourselves out of this debt and get our economy moving. A country working together to protect our NHS and improve it for all of us. A country working together to mend our broken society. A country working together to make politics and politicians work better.

So come on then, get involved. The more people join, the stronger the force for change will be. I want millions to be inspired and mobilised to play their part – and that movement starts here. So please, spread the word. I’m asking you to send this invitation on to just three friends, workmates or family members. Get them involved too. Extend the invitation. Together we can build the future.

David  Cameron (signature)

David Cameron says bank on me

Conservative leader David Cameron says character and judgement are more important than experience. But experience teaches me that you build character and judgement through experience. Perhaps David thinks that you can’t change one’s essential character and judgement, which if so is a bit pessimistic for my liking (not to mention contrary to my experience).

I also see on the front of the Daily Mail today an article critical of the head of the Met for employing a friend. Oh come on, if you’re a serious member of the ‘Establishment’ you must at one point in time have employed a mate. Please even I’ve done that, probably the only¬†properly posh thing I’ve done come to think of it. The trick of course is to get away with it, in a good way I hasten to add. Bank on me? I will, thanks.