It’s not rocket science

I pride myself on working *with* people, rather than doing things *for* them; it is the essence of user-led web 2.0 strategy & practice, no?  (My twitter today)

For example see Gartner report on social networks and public policy which underlines the importance of this for buidling communities online: “Di Maio warned that if the public sector tries to retain excessive control of these networks they want to exploit, it might turn people away, and said government must “recognise that spontaneity is needed for success”.

So to reiterate¬†as a business design principle a community is best built *with* its users, rather than *for* them. It’s not rocket science.