How to write a killer report

PDF of the rogue UK housing minister document, in the process detailing how to best write a killer report from Jon Moon, reproduced in all its ‘bouncy’ bullet-point glory:

In May 2008, Gordon Brown’s housing minister, Caroline Flint, exposed the Government’s fears over the poor state of the housing market when she accidentally let photographers glimpse a ‘top-secret’ report as she walked into No 10.

Page 2 looks at some of the many things the note got wrong (and it’s laid out as a WiT, needless to say). And on page 3 I’ve transformed it by doing it as a WiT. WiT is my seriously better alternative to bullets that triples impact. It transforms all types of documents – slides, reports, notes, CVs, meeting minutes, KPI packs and more. Visit for more.