At a time when the entire world is focused on the FIFA World Cup 2022 in Qatar, Web3 is connecting millions of people from around the globe through an array of sponsorships, advertising deals and immersive digital experiences centered on sport.
Messi takes a break from football to promote Socios..
In particular, DappRadar’s Sports Report highlights the growing popularity of blockchain-based fantasy sports games like Sorare, where fans are tasked with collecting NFT-based player cards hosted on Starkware, an Ethereum L2 solution. In the last 30 days, Sorare has become the second-largest NFT collection in terms of trading volume, behind only the legendary Bored Ape Yacht Club, with the biggest single sale involving Man City star Erling Haaland’s Unique Card, which sold for a whopping 265 ETH, or 609,000 euros, last January. That was followed by the sale of Kylian Mbappe’s card for a staggering 416,000 euros, with Messi and Ronaldo’s cards both fetching more than 200,000 euros each.
